How to Drive Event Engagement Using Social Media Marketing
Summer has solidified its place as the season for hosting events, which makes it important to make sure you’re utilizing social media management to the fullest extent. Social media has changed not only how events are promoted, but also how attendees engage with the brands and influencers at play. Creating a conversation between the event and the attendees is a crucial step to guarantee utmost attendance, hype, and engagement.
There has been a surge of social media trends event curators have been embracing to increase engagement. Creating a unique hashtag for an event has become a staple for organizers to be able to interact with their audience when they share pictures and videos to various social media platforms. However, prompts such as this are only effective when the management is ceaseless, which is where many organizers fall short.
Staying active in regards to social media while the event is ongoing isn’t always easy, but it’s an incredibly important part in engaging attendees. Whatever method you decide to use during your event, creating interaction with your audience in real time can truly benefit the promotional goal. Here are 3 ways to use social media management to help propel engagement when hosting an event.