This Is The Future Of Influencer Marketing
It’s a good time to be in the influencer marketing business.
According to TapInfluence, 73% of marketers say that they have an allocated budget for influencer marketing. ION found that 71% of consumers are more likely to make a purchase based on a social media reference. And 70% of teenage YouTube subscribers trust influencer opinions over traditional celebrities.
For those who don’t know, influencers are individuals who have a significant impact or influence on a social media platform. Brands partner with these influencers to promote their product or service.
Many say we’re in an influencer bubble that’s about to explode. I don’t think that influencer ad spending will decrease, but I do think there are some changes coming that will change the business for years to come.