Thursday, July 13, 2017

Influencer Marketing | Marketing Strategy, Marketing Tips

12 Ways to Actually Get an ROI Using Influencer Marketing

Influencer marketing is all the rage in today’s day and age. Yet, it's no guarantee: You may have every intention of generating high-level results, but getting a return on investment (ROI), much less a solid one, using influencer marketing, is easier said than done.

Here’s the problem: Many people assume that getting an influencer to mention their product or service is the difficult part. They assume that once this happens, sales will follow. And this isn’t always the case.

Instead, to get a solid ROI using influencer marketing, you need a plan. Here are 12 things that plan absolutely needs to include:

1. Keep your budget in check.

Just as with any marketing strategy, "more money" doesn’t mean better results.
Instead, set a budget and work within it, to give you the groundwork necessary to achieve all your goals. For example, sponsored Instagram posts have an average cost of $300. How many of these can you afford each month? Is it a good idea to push your budget to the limit?

2. Track everything.

This goes back to what was mentioned above: You can’t assume that a mention is all it takes for the money to start flowing. You need to track everything from the actual influencer, to the time of the day, to the content. By doing this, you’ll gain a better understanding of what is and isn’t working.

3. Know your target market.

Who’s your target market? Answering this one question will give you a better idea of the type of influencers you need to connect with. Get this: 70 percent of teenage YouTube subscribers trust influencers more than traditional celebrities.

4. Give creative control.

It goes without saying that you want some control over how your message is conveyed. However, don’t be so “hands on” that the influencer finds it a challenge to communicate in his or her unique voice.

5. Consider every available platform.

Don’t get so caught up on Instagram (the king of influencer marketing) that you overlook other platforms that can also have a positive impact. For example, more than 50 percent of marketers believe that video content produces the highest return on investment. Could this lead you to turn your attention to YouTube?

Social Media Tips | Social Media Marketing

How to Drive Event Engagement Using Social Media Marketing

Summer has solidified its place as the season for hosting events, which makes it important to make sure you’re utilizing social media management to the fullest extent. Social media has changed not only how events are promoted, but also how attendees engage with the brands and influencers at play. Creating a conversation between the event and the attendees is a crucial step to guarantee utmost attendance, hype, and engagement.

There has been a surge of social media trends event curators have been embracing to increase engagement. Creating a unique hashtag for an event has become a staple for organizers to be able to interact with their audience when they share pictures and videos to various social media platforms. However, prompts such as this are only effective when the management is ceaseless, which is where many organizers fall short.

Staying active in regards to social media while the event is ongoing isn’t always easy, but it’s an incredibly important part in engaging attendees. Whatever method you decide to use during your event, creating interaction with your audience in real time can truly benefit the promotional goal. Here are 3 ways to use social media management to help propel engagement when hosting an event.

Social Media Marketing | Content Marketing

Your Social Media Marketing Is Only as Good as Your Content

It’s super easy to get caught up in the fanfare of social media and lose sight of what really matters. While pay-per-click ads, profile designs and strategies for amassing thousands of followers are certainly relevant, they aren’t everything. At the end of the day, your ability to profit from social media will only go as far as your content takes you.

Why Content Matters

Have you ever thought about what exists at the core of social networking? When you trim away those extra features—likes, games, profile bylines, advertisements, etc.—what are you left with? Essentially, you have individual users accessing a website in the hopes of communicating with one another. And what do you find at the heart of online communication? Content.

If social media is a marketplace, content is your currency. You can use it to buy likes, followers, website traffic, conversions and even brand loyalty.

Sunday, July 2, 2017

Brand Positioning | Gary Vee, Paige Hathaway

Influencer Marketing | Business Strategy

This Is The Future Of Influencer Marketing

It’s a good time to be in the influencer marketing business.

According to TapInfluence, 73% of marketers say that they have an allocated budget for influencer marketing. ION found that 71% of consumers are more likely to make a purchase based on a social media reference. And 70% of teenage YouTube subscribers trust influencer opinions over traditional celebrities.

For those who don’t know, influencers are individuals who have a significant impact or influence on a social media platform. Brands partner with these influencers to promote their product or service.

Many say we’re in an influencer bubble that’s about to explode. I don’t think that influencer ad spending will decrease, but I do think there are some changes coming that will change the business for years to come.

Digital Marketing | Digital Marketing Strategy

54 Statistics & Trends That Will Shape Digital Marketing Strategy

Over 50 stats, facts and trends about digital advertising, mobile marketing, social media, content marketing, email and SEO that will influence the way you craft your strategy in digital channels. Use these the next time you need to build a presentation and make your case.

Social Media Trends 2017 | Social Media Marketing

Social media marketing trends for 2017

With 2017 at the halfway mark, businesses face new challenges in terms of growth. Social media provides the best opportunities because it allows companies to connect and interact with audiences they want to reach. For greater #Business Development and growth, social media data provides the right information to reach these audiences and make sales.

Social media for business development

SmartBrief reported that businesses benefit when they use social intelligence. Understanding customers in the B2C market and understanding businesses in the B2B market make it easier to develop solutions to solve customer problems. No person or company looks for something to buy.

Social intelligence is about finding out about who potential customers are and then using that data to devise solutions. Many companies don't want to do that because it is hard work, and profits don't come immediately because there is no sale. When businesses show customers they understand them and understand their wants and needs, the conversions are higher when the time comes to make the sale. It also allows businesses to build credibility with their customers, especially online.

Best channels for social marketing

Marketing Profs reported that successful social media marketing focused on the top B2B and B2C channels and paid advertising channels. Based on recent research from Social Media Examiner, many marketers said they used Facebook for marketing their businesses. The survey covered 5,710 marketers from around the world.