4 Ways to Boost Your Social Media Creativity Game
You don't have to be Tinder to light a fire under your customer base with word-of-mouth marketing tactics.
Leave it to a dating app to demonstrate the instant success a creative social media marketing approach can bring to a new business.
Tinder, the location-based dating service that facilitates matchups between interested parties, used a tactic best described as word-of-mouth advertising in a digital format to successfully launch its app.
In a recent podcast, Tinder co-founder and CEO Sean Rad revealed the company grew by 50 percent the day after texting 500 individuals a link to its app. That tactic and other word-of-mouth campaigns grew Tinder’s customer base from 20,000 to 500,000 users in less than a month.
To quickly reach and grow their own customer bases, entrepreneurs must embrace social media in all its forms. Social media’s free word-of-mouth quality can attract and engage potential customers at a stage in a company’s development when advertising budgets are often tight, and expenses carefully monitored.
When building a new business, attracting customers is imperative -- and social media is a leading path to gathering and retaining loyal consumers.