A lot has changed in the world of SEO since its beginnings. What hasn’t changed, however, is that many of its most fundamental concepts remain the same. By sticking to these basic SEO truths, you’ll reap the rewards for years to come.
The basics matter.
On-site optimization, a process that’s still absolutely vital for getting found in search engines, has unfortunately taken a backseat to the shiny things of present-day marketing. Influencer marketing and new paid media technologies have borrowed (and, in some cases, stolen altogether) precious resources from in-house marketing teams due to the speed, scalability and impact of these programs.