Most small business owners have come across the term search engine optimization (SEO). Many of them know it is critical to their business online. But prod them a bit more and it becomes clear many don’t know what it really means.
According to a new survey by Memphis, Tennessee-based marketing agency HigherVisibility, 20 percent of small businesses still don’t have a website. What’s more, 54 percent of the surveyed respondents said they don’t have a budget for SEO.