Monday, April 17, 2017

SEO - Internet Marketing | Customer Acquisition

SEO Simplified: 3 Main Factors In Getting The Right Customers To Your Site

Online sales already account for more than 8 percent of total retail sales, and eMarketer predicts that North America “will see consistent double-digit growth through 2020.” By then, online sales are expected to exceed $4 trillion worldwide.
But the biggest question is: how will customers find your products on the ever-changing and extremely crowded world wide web? The name of the game is search engine optimization but it has to be done right and in compliance with Google’s webmaster guidelines. SEO is all about coming out at the top of search results relevant to what customers are looking for.
There are 200+ factors involved in Google's core algorithms, and majority of these factors fall into the following three areas: technical website structure, on-page SEO and off-page SEO. In order to rank well in a Google search, you need to not only pay attention to what these factors are, but maintain your site anytime Google releases an update or you make changes to your website. This isn’t an easy task, but if you build it into your day to day website maintenance routine, you can stay relevant while maximizing exposure and sales.

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