The Importance Of Influencer Marketing For B2B Marketers
Most B2B marketers would agree: Lack of a content marketing plan could be suicidal for any product or service. The surprise is that there are not that many marketers who actively cultivate a strong influencer relationship strategy to make the most of good content beyond their client’s personal channels.
A few weeks ago I wrote 5 Steps For Getting Started With Influencer Marketing. Now I want to talk about a recent marketing study which revealed among other things, possessing a good influencer relationship plan is the goal for at least 84% of all professional marketers this year.
So just what exactly is an influencer relationship strategy?
To put it simply, the influencer relationship is concerned primarily with growing and guiding the relationship with personalities who are perceived as having an impact, an influence, with a business’ purchasing client base. Such recognized influencers include members of the blogging community, industrial analysts, prominent consultants, even trade association leaders — the total list, of course, is next to endless.