Saturday, May 20, 2017

Fake Business Review | Internet Defamation Law

Jeweler Ordered To Pay $34,500 For Trashing Rival In Fake Yelp Review

A cheap shot at a rival business ended up costing a jeweler thousands.

A jury awarded a Massachusetts jeweler more than $34,500 in damages last month after an employee at a neighboring business posted a fake Yelp review that accused the store of theft and urged customers to stay away.

“He told the people we were thieves, that we were cold-blooded thieves. I’ve never been convicted of anything in my life,” Stephen Blumberg, who owns Stephen Leigh Jewelers in Quincy, told CBS Boston.

Blumberg filed a defamation lawsuit against Toodie’s Fine Jewelry and Adam Jacobs, the owner’s son, after Jacobs refused to take down the incendiary review in 2013, Blumberg’s attorney, Carl Goodman, told The Huffington Post Thursday.

“It was up for about six months,” Goodman said. “If you see some bad reviews, you tend to say, ‘I’ll just go somewhere else.’”

Blumberg’s investigation of the review led him to Jacobs, who was working full time at Toodie’s, Goodman said.

Social Media Marketing | Social Media Tips

4 Ways to Boost Your Social Media Creativity Game
You don't have to be Tinder to light a fire under your customer base with word-of-mouth marketing tactics.

Leave it to a dating app to demonstrate the instant success a creative social media marketing approach can bring to a new business.

Tinder, the location-based dating service that facilitates matchups between interested parties, used a tactic best described as word-of-mouth advertising in a digital format to successfully launch its app.

In a recent podcast, Tinder co-founder and CEO Sean Rad revealed the company grew by 50 percent the day after texting 500 individuals a link to its app. That tactic and other word-of-mouth campaigns grew Tinder’s customer base from 20,000 to 500,000 users in less than a month.

To quickly reach and grow their own customer bases, entrepreneurs must embrace social media in all its forms. Social media’s free word-of-mouth quality can attract and engage potential customers at a stage in a company’s development when advertising budgets are often tight, and expenses carefully monitored.

When building a new business, attracting customers is imperative -- and social media is a leading path to gathering and retaining loyal consumers.

Influencer Marketing | Content Marketing

Repurposing Your Influencer Marketing Content for Maximum Value

You’ve heard it many times: reuse, reduce, recycle. Did you know that this piece of advice doesn’t just apply to aluminum cans and plastic water bottles?

You can repurpose your influencer marketing content to increase its value to your campaign. Think of it like a neighborhood recycling program: You’re preventing waste while putting resources back into the community — or, in this case, your company.

Repost on Social Media

Your influencers likely share content related to your brand on social media, but the buck doesn’t have to stop there. Just as you would toss your Dr. Pepper can into a recycling bin at work, you can repost content that your influencers have already shared with your audience.

In addition to supplying you with free content, reposting influencer content also ensures that your message reaches the broadest audience possible. Influencer campaigns often cost money, so make sure you get as much ROI as possible out of each piece of content.

Use Content For Advertisements

Many people recycle for altruistic reasons, but others expect to earn money for it. Scrap metal yards, for instance, will pay for aluminum cans and other metals. You can use this same philosophy to give your digital ads more meat.

According to an eMarketer report, one-fifth of respondents to a marketing study revealed that they had used influencer content in their digital ads. They might post a photograph of an influencer wearing a piece of clothing, for instance, to promote an apparel brand. Along with a well-worded pitch, this type of advertisement can easily move product.

Make sure you have permission to use the content commercially (which is usually part-and-parcel of influencer campaigns.) Additionally, target your advertisements to an audience that will recognize your influencer and therefore ascribe more meaning to the promotion. If consumers don’t know the influencer, they probably won’t feel swayed by his or her opinion.

Friday, May 5, 2017

SEO | SEO Tips | Website Redesign

10 SEO Mistakes to Avoid During a Website Redesign

Redesigning a website can be a huge project, with hundreds of technical, financial, creative, operational, and strategic decisions to think through. From planning out your goals to building your site from the ground up, it can take months of planning, designing, writing, and developing before you can show off your masterpiece to the world.

One key to making sure your launch goes off without a hitch is to ensure your website speaks the language of search engines—or SEO. How do you make sure that any SEO value you’ve built up with your old website is not only retained, but also enhanced in a new website? Here are 10 SEO mistakes to avoid when redesigning your website.

Mistake #1: Redesigning Without Goals

Before you start designing or mapping out content, you need to ask yourself: What are the primary goals and objectives for this new website?

If you plan to use your website to generate sales leads, your content and user experience need to align with your conversion paths, helping to nurture visitors into leads. This is a key element of inbound marketing programs. To find leads, you’ll want to generate awareness by increasing traffic. This means more blogging, premium content creation, social sharing, and reasons to keep people coming back. There is no one-size-fits-all website. So when discussing a redesign with your team, think through these core elements:

Goal of Redesign: What does success look like in 3-6 months?
Personas: Who are your ideal customers? Depending on your business, you may have several types of ideal prospects.
Buyer’s Journey: What are the core phases that a prospect experiences when making a decision to purchase a product like yours?
Key Elements: What are must-have features and components to help us accomplish our goals?

Mistake #2: Not Capturing Data

Now that you’ve made the decision to redesign your site, you should establish metrics based on the performance of your old website. These analytics benchmarks can be found in HubSpot or Google Analytics and will help you set goals for the new site, as well as overall business growth.

Some examples of the types of data include:
  • B2B publishers who monetize based on ad revenue will likely be more concerned with benchmarking time spent on site, overall visits, and average banner clickthrough rates.
  • A B2C company might only care about visitors to sales conversions of a certain product, focusing the entire user experience toward it right away.
  • Or, a service-based organization may be more concerned with lead generation for their sales team and spend more time educating and raising awareness outside of its brand.
From an SEO perspective, in order to retain link equity and any value you’ve built on your current domain, you’ll want to benchmark these metrics at a minimum:
  • Total traffic (from organic search, referrals, etc.)
  • Conversion rates (ideally, each step between traffic and customers)
  • Which pages are getting organic traffic (usually mapped to the best keywords)
  • Usage metrics (geography, bounce rate, time on site, etc.)
  • Inbound links (the sites that are linking back to you)

Saturday, April 22, 2017

SEO | Website Marketing | Influencer Marketing

SEO Truths In 2017 And Beyond

A lot has changed in the world of SEO since its beginnings. What hasn’t changed, however, is that many of its most fundamental concepts remain the same. By sticking to these basic SEO truths, you’ll reap the rewards for years to come.
The basics matter.
On-site optimization, a process that’s still absolutely vital for getting found in search engines, has unfortunately taken a backseat to the shiny things of present-day marketing. Influencer marketing and new paid media technologies have borrowed (and, in some cases, stolen altogether) precious resources from in-house marketing teams due to the speed, scalability and impact of these programs.

Monday, April 17, 2017

SEO - Internet Marketing | Customer Acquisition

SEO Simplified: 3 Main Factors In Getting The Right Customers To Your Site

Online sales already account for more than 8 percent of total retail sales, and eMarketer predicts that North America “will see consistent double-digit growth through 2020.” By then, online sales are expected to exceed $4 trillion worldwide.
But the biggest question is: how will customers find your products on the ever-changing and extremely crowded world wide web? The name of the game is search engine optimization but it has to be done right and in compliance with Google’s webmaster guidelines. SEO is all about coming out at the top of search results relevant to what customers are looking for.
There are 200+ factors involved in Google's core algorithms, and majority of these factors fall into the following three areas: technical website structure, on-page SEO and off-page SEO. In order to rank well in a Google search, you need to not only pay attention to what these factors are, but maintain your site anytime Google releases an update or you make changes to your website. This isn’t an easy task, but if you build it into your day to day website maintenance routine, you can stay relevant while maximizing exposure and sales.

Tuesday, April 11, 2017

SEO | Small Business Marketing | Modern Imprint

Many Small Businesses Lack SEO Knowledge

Most small business owners have come across the term search engine optimization (SEO). Many of them know it is critical to their business online. But prod them a bit more and it becomes clear many don’t know what it really means.

According to a new survey by Memphis, Tennessee-based marketing agency HigherVisibility, 20 percent of small businesses still don’t have a website. What’s more, 54 percent of the surveyed respondents said they don’t have a budget for SEO.
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Facebook Live 360 Video | Social Media Marketing









Now Facebook Live 360 has rolled out to all Facebook users and can be broadcast from Facebook profiles, as well as from business pages.

Worried your viewers may miss something important as they explore your video? You can use the Facebook Guide tool to edit your Live 360 footage after your broadcast. Guide lets you call attention to specific points of interest in your 360 video so viewers are directed to key portions of your content that may be out of view as they pan around.

Like other live videos, you’ll get to see comments and reactions, and you can download your videos for later broadcasts. You can even boost your Live 360 video (for fees of up to $10,000 per day) to further increase engagement.

Wednesday, April 5, 2017

SEO | Keywords, Topics, Blogging | Internet Marketing

Keywords Or Topics: When It Comes To SEO, Which Is Best For Blogging?

If you've been in the SEO world for any amount of time, you've probably heard all of these statements at some point: SEO is dead. SEO is alive and well. All of your blog posts must come from keywords. You should stop wasting time with keywords.
SEO gurus have been saying things that contradict each other over and over again. So, who's right?
The answer is, as it usually goes in these types of arguments, no one. But also no one is completely wrong. If you ask any of the people who defend either side of the argument, they will most likely tell you that they have results to prove their claims. The problem is the tendency to confuse causation with correlation when it comes to search engine ranking. So what should you do if you want your blog to rank well in the search engines in 2017?

Tuesday, March 14, 2017

Modern Imprint | How to Fight False Business Reviews

KO'ing Fake Business Reviews By Competitors



When a business discovers false information online, it may be told that the false reviews cannot be removed from the internet, including search engine results.  In fact, a 2012 article from CBS MoneyWatch even stated “it’s almost impossible to get a negative review removed from the Web once it’s live – even if it’s clearly false.  An unscrupulous competitor or disgruntled employee can say horrible things anonymously, and there's little you can do about it.”

This is not true.

When a competitor publishes a false review about your business online, or a fake review touting their own company, this violates the United States’ Lanham Act.  The Lanham Act prohibits false advertising by competitors and provides that a business can recover significant damages, including treble (triple) damages, disgorgement of the competitors’ profits, costs of corrective advertising, and attorney’s fees if the publication of the false review is willful – which it overwhelmingly is.  15 U.S. Code § 1117(a).

In a recent Pennsylvania case, a marble and granite installation business sued a competitor after it allegedly discovered that several posts on various product review websites were originating from its competitor’s IP address.  The competitor attempted to argue: 1) these false reviews, as a matter of law, did not constitute false advertising, and 2) it was not responsible for its own employees’ online reviews.  But the Court disagreed and held the fake reviews constituted defamation and trademark infringement, violating the Lanham Act.  The Court subsequently denied the competitor’s motion to dismiss the case. NTP Marble, Inc. v. AAA Hellenic Marble, Inc., 2012 U.S. Dist. LEXIS 93856 (E.D. Pa. Feb. 24, 2012).

It is also worth noting that in September 2013, a New York attorney general fined 19 companies a combined $350,000 for posting false reviews.

Legal Solutions for False Review Removal


We have successfully worked with cyber investigators and used the court’s subpoena powers to identify anonymous competitors publishing false online reviews and to hold those competitors responsible for their actions under the Lanham Act.  Once we are able to identify the competitor that has posted false reviews, we can obtain an injunction from the court to submit to both the website hosting the false review and search engines, to facilitate removal of the reviews.

Saturday, February 25, 2017

Fake Reviews By Business Competitors | Lanham Act

False Advertising under the Lanham Act 

When a competitor publishes a false review about your business online, or a fake review touting their own company, this violates the United States’ Lanham Act. The Lanham Act prohibits false advertising by competitors and provides that a business can recover significant damages, including treble (triple) damages, disgorgement of the competitors’ profits, costs of corrective advertising, and attorney’s fees if the publication of the false review is willful – which it overwhelmingly is. 15 U.S. Code § 1117(a).

Credit: LinkedIn.com 

Saturday, February 4, 2017

Mobile SEO | Mobile Marketing | Mobile First

3 Steps For Mobile SEO Success

Over the next twelve months, Google will be rolling out their mobile-first index, and eventually moving it to be their primary algorithm for search engine results. What does this mean? The short version is that if your brand isn’t presenting well on mobile devices, your SEO campaign is hobbled.
This development shouldn’t come as a surprise to anyone – after all, over 60% of search engine queries are submitted on mobile devices. That number is only growing as mobile devices, apps and friendly websites become more robust, useful and affordable. The effect of this is that brands must migrate to where their customers are. Just as you wouldn’t pick a brick-and-mortar location that wasn’t popular with your audience, if you ignore mobile marketing and advertising, your customers will pass you by in favor of more available and visible brands. This applies to every industry, from the more obvious e-commerce brands to lawyers and safety training companies.
If you’re worried about getting left behind, it’s okay! There’s still time, and the sooner you get your mobile presence in working order, the better. Here are three steps you can take to achieve mobile SEO success:

Monday, January 30, 2017

Business Competitors Posting False Reviews | The Law, Courts

Bogus Online Reviews: Competitor v. Competitor 

The First Amendment serves up a whole lot of freedom, so defamation cases aren’t the easiest to win. The exception? When plaintiffs can prove that their competitors are behind the disparaging reviews.

Online Trade Libel Lawsuits Over Internet Consumer Reviews Are On The Rise

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