Search engine optimization, otherwise known as SEO, has been bandied about since the inception of the internet as if it were the holy grail of online success. But what is SEO really? More importantly, what has it become? Is it simply a matter of optimizing your website? Or, has it grown to include a number of other parameters? My answer to these questions may surprise you. SEO is no longer just one thing. It has grown to mean so much more.
In this article I will discuss how search engine optimization has evolved in order to become Search Engine Marketing (aka S.E.M.). I will also provide you with information that will show you how you can improve your search ranking. This includes techniques designed to insure a strong ranking position. Best of all, you can accomplish all this without resorting to tricks, gimmicks or deception that attempts to hoodwink the search engine spiders.
Is On-Site Optimization Dead?
I am often asked is web page optimization still important? My answer is yes. Google and all other search engines still prowl websites as part of their ranking algorithm. Today, on-site optimization only accounts for about 25% of the overall score. However, it is still very important. If this on-page information is incorrect, missing, or doesn’t match the content, search engines will either ignore or misinterpret your content and rank you low or not at all. Either way it means bad news for your website. Make sure your on-page information is formatted to match the content and desired keywords. Otherwise your quest to be on page one will end before it begins.
Is SEM Different than SEO?
Search Engine Marketing is much more comprehensive than Search Engine Optimization. It includes all your websites plus your blog posts, social network posts, any PR posts, all pod casts and video posts. In essence, S.E.M. encompasses all web postings of any kind. Yet it also means more than this. S.E.M. is also a methodology designed to meet the search content requirements that provide high ranking. In other words, your success or failure is predicated on doing what the search engines want, not trying to trick them into giving you better ranking. When trying to rank highly on Google, this point is even more critical.
What Does Google Want?
Google loves mixed media, which includes video, photos, podcasts, and more. The reason they do this is due to the fact that Google is looking to determine who is serving the public the best content for any specific search. The googlebots evaluate your content for relevancy, usefulness, quality, consistency, timeliness, connectedness, positive feedback and diversity of format (web pages, blogs, social media, videos etc…). These are some busy bots.
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