Inbound Vs. Outbound Leads: Which Are Better?
These days, most marketers talk up the value of inbound marketing over outbound marketing. In case you aren’t familiar, outbound marketing tactics are more conventional marketing and advertising methods that require some form of targeted outreach, such as billboard ads or radio spots.
Inbound marketing tactics are more concerned with establishing a presence that naturally invites people to your organization, usually through the provision of valuable materials (like informative content).
Each strategic umbrella has advantages and disadvantages, of course, and both are designed to attract more leads for your business.
So which group of strategies will attract better leads for your organization?