Tuesday, May 15, 2018

The Power of Broke: Business Success | Daymond John

Blockchain | Marketing | Big Data | Business

What Blockchain Could Mean for Marketing

Companies are collecting more data than ever before, and are making significant business decisions based on it. Of the 4 Vs of Big Data (Volume, Velocity, Variety, and Veracity), we have now seen ample evidence of the impact and importance of the first three. A higher “Volume” of data has led to more efficient decision-making in numerous instances, such as in programmatic marketing and in banking. Research has shown how leveraging high “Velocity” data — such as data from mobile devices — has unearthed knowledge that has helped firms better understand their customers. The significant potential of high “Variety” data — data that is unstructured in the form of text, images, videos, and so on — to make better predictions has been documented in numerous academic studies. But what about issues related to the accuracy, reliability, and transparency of the data itself, which basically comprises the fourth V, “Veracity”? In the field of data-driven marketing, an answer to addressing this limitation lies in blockchain technology.

In recent years, a major pain point for brands and advertisers has been the lack of transparency and accountability in being able to ascertain how their ad dollars have been spent. Digital advertising is complex, because ensuring that the media that was purchased was actually delivered as it was intended, is non-trival today. Ad fraud is pervasive, and costs marketers and publishers a significant amount of money. Forrester reports that as much as 56% of all display ad dollars were lost to fraudulent inventory in 2016. And the cost of ad fraud globally is expected to increase to $50 billion over the next decade.  A recent study into the state of programmatic advertising revealed that 79% of advertisers surveyed expressed worries about transparency, with over a third regarding the lack of visibility on third parties as one of their key concerns. It’s why we are increasingly hearing that major brands like P&G have cut their ad budgets, because their media agencies failed to give them the transparency they needed.


Search Engine Optimization - SEO Strategy

7 Lessons Every SEO Practitioner Needs To Learn

Search engine optimization (SEO) is a fairly forgiving online marketing discipline. It's a long-term strategy, so if you make one mistake, you'll usually have plenty of time to correct it.

On top of that, your search rankings are the sum total of hundreds of variables, so you might be able to safely miss one or two without jeopardizing the effectiveness of your campaign.

However, there are some important lessons every SEO practitioner must learn early on.

1. Don’t try to outsmart Google.

First, understand that you’re never going to outsmart Google. SEO is about understanding Google’s algorithm and working within it to provide better content for your visitors and, hopefully, earn higher organic search rankings in the process. If you try to find loopholes in that algorithm, or rely on “black hat” tactics to inch your way up the rankings, it’s only going to work against you in the long run.

Too many newcomers believe they can get away with tactics like spamming links or stuffing keywords, but it never works for long; Google’s quality indicators have always been good, and they keep getting better, which means even if you get away with a tactic now, you probably won’t get away with it later – and you may find your website with an algorithmic or manual ranking penalty that can be exceptionally difficult to recover from.

2. The same strategy won't work for everyone

Let’s say you’re working with a single client, and you have everything in order. You’ve picked the right keywords, you’ve developed great content, and you’ve built great links to see fast growth. Now you acquire a new client, with a different brand and a different audience. Do you use the same strategy?

It’s tempting for SEO newcomers to copy and paste the same approach, but this is inadvisable; your clients (or employers) will have different goals with their SEO campaigns, different competitors, keywords, and other variables, and may respond to different variables in strikingly different ways. Learn from your past strategies, and use elements from them in your new campaigns, but avoid trying to replicate any strategy in its entirety.


SEO | Social Media Marketing - Google Search

Social Media and SEO are often viewed as mutually exclusive marketing practices.

Sure, your tweets may show up in certain Google searches, but we know that social media links don't figure in SEO link-building (or we'd all rank for everything). Plus, unless someone is searching specifically for your Twitter profile or Facebook page, those social SERP results typically don't convert leads into customers. We also know that SEO efforts don't have the same effect on social algorithms as they do on search engines.

The main difference between SEO and social is that SEO often finds consumers when they're actively looking for something, whereas social posts are incidental, appearing while people are just performing normal social browsing tasks:

  • If I'm actively looking for an Italian restaurant near me, I'll Google nearby places, click on their Google My Business profiles, read their reviews, and make a choice based on their menus.
  • If I'm just casually browsing Facebook, I may see a post from a nearby restaurant, but since I'm not actively looking for it, I could well just pass it by and promptly forget about it—even if I'm actively following that restaurant's page.

There are inherent issues in treating social like SEO and SEO like social. So what's the point in SEO marketers working with social media and community managers and vice versa?

Though it seems they're on two ends of the marketing spectrum, there is quite a bit of overlap that can benefit both sides.

Marketing Strategy 2018 | Gary Vaynerchuk

SEO | SEO Tips | Web Hosting

Five hosting factors that can affect the SEO of your website

The web hosting service you use has a major impact on your SEO efforts, and there are some hosting issues that can actually have a significant (negative) effect on your SEO.
So what are these hosting issues that deserve attention? Read on to find out.

1. Slow Website Speed

The website speed is a ranking factor made official by Google; unfortunately, many of us only work on improving the website design without focusing on choosing a fast hosting service. Then there are others who neglect all efforts all together and use redundant scripts, huge images, and third-party elements that load slowly.

That being said, it is crucial to design your website without using too many scripts, such as animations, webfonts, third-party widgets and the like. Beside this, you should also choose a fast hosting service to minimise website loading times. It would be a wise idea to prefer VPS hosting in comparison to shared hosting.

Check your website speed using Google Webmaster Tools and Pingdom Tool’s website speed test.

2. Website Downtimes

Is there something worse than a site that loads at a snail's pace? Yes there is. It’s a site that doesn’t load at all. Website downtimes are almost always related to some issues with the web host. It could be due to the bandwidth limit being exceeded, or the hosting service’s servers going out of order.

Not only does this give a bad impression to your audience, but it also severely affects your search engine rankings. If the downtime continues for a few days, Google removes the website from its index.

Even if the site comes back online before that, it gets flagged as unreliable and gets a ranking well below its previously-secured position.

3. Database Connection Failures

‘Internal Server Error’ is yet another type of error message that can be displayed to your visitors. It can carry a number of meanings; however, as far as WordPress sites are considered, it just means that the database cannot be accessed. In some cases, the error message is more self-explanatory and displays a message ‘Database Connection Failed’.
This results when a database is being accessed by too many users at the same time. For instance, it may be that a video or an article has gone viral on social media and more people are now interested to read or watch it on your website.

A tool is available for WordPress that can be used to cache popular postings on your site so that a connection to the database is no longer necessary. This tool is called WP Super Cache. This, however, is just a temporary fix – eventually, you will have to upgrade your hosting to a dedicated server or consider going for reliable Linux virtual server hosting.


SEO Tips - Increase Website Traffic

How to improve website traffic through latest SEO techniques

Staying on top of search engines is the key need of every business and SEO (Search Engine Optimization) plays a huge role in doing this. Performing a good SEO is not everyone’s cup of tea because it demands a lot of research and the experimentation. You must be knowing that the Google’s algorithms constantly get updated and hence, this demands us to stay in the same page by tuning our businesses with latest SEO techniques so that we don’t diminish with the advancement of technology. This article intends to provide you end-to-end details about how Latest SEO techniques can benefit every business in increasing the website traffic consistently.

For this, we will discuss two important points:

  • How to improve Relevant Traffic?
  • SEO Techniques to Increase the Website Traffic

In this digitized and technologically advance era, a good SEO can get you higher ranking in search engines, more traffic in your website, more leads and ultimately more sales as well as a better growth rate. Let’s dive into the very first topic.

How to Improve Relevant Traffic?

In the early days of the digitization, website owners could rank high in search engines by adding a good number of search terms to their respective web pages. But now the Google algorithm is totally changed and it is not possible to fool around by using some simple tricks. This means that SEO is now more crucial as well as complex than just adding the right words to your content.

Two Most Important Factors in SEO:
  • Website Keywords- Incorporating relevant keywords in the title, header tags, body copy, etc. is one of the most basic things that anyone can do. These keywords help your target customers to know what your business or website is all about, it will display page whenever anyone searches relevant topics using those keywords. For this, long-tail keywords, as well as location-based keywords, are important.
  • Website Content- Be it your website content, blogs, articles or any other relevant content, make sure that you are using the keyword stuffed content. Quality content should be preferred above the quantity (word count) of the content. Write fresh content, link them internally and keep yourself updated about latest trends.