Saturday, June 2, 2018

Digital Marketing Tips For Small Businesses

4 Ways Your Small Business Can Thrive Using Digital Marketing

These four tips will help you lay the groundwork for an effective digital marketing strategy.
According to the latest census figures, there are more than 27.9 million small businesses operating nationwide. which provides nearly half of the private-sector employment. The census data also showed that small firms accounted for 64 percent of net new job creation between 1993 and 2011. It’s clear from these numbers that small businesses are the engine powering the American economy.

Today digital marketing acts as leveling force for small businesses around the world. When executed well, the right campaign can put even the tiniest business in front of the right buyers at exactly the right time. Now small businesses can compete directly with large firms, so long as they offer a quality product at a fair price.

How do small business owners lay the groundwork for an effective digital marketing strategy?

Start with the digital marketing basics

The DIY instinct is at the core of most small business owners, and when it comes to digital marketing, many of the basics can be handled in-house. With that in mind, here are the first four things you should do to get your digital marketing operation off the ground.


Online Marketing | Small Business Growth

10 Ways to Accelerate Your Online Marketing and Small Business Growth

Improve Quality, Productivity and Morale with Process Standardizatio

If your team is left to guess or figure out on their own how to best complete your company’s mission, it can lead to a lot of subpar work and confused employees. But if you utilize process standardization, you can improve several aspects of your business. 

Inform Your Content Strategy Using SEO Insights

Content marketing may very well already be a part of your growth strategy. But if you want your content to be as effective as possible, you need informed insights. 

Blog Less and Spend More on Technology to Improve SEO

Blogging has been considered a cornerstone of SEO for years. But it doesn’t have to be the only thing you focus on. To accelerate your traffic and online growth, Neil Patel suggests spending more on technology rather than focusing so much on blogging. 

Include Influencer Marketing in Your Online Strategy

When you post content online, you’re only reaching your existing audience. But anyone beyond this group can be difficult to target — until now! Consider adding influencer marketing to your strategy as a way to increase your reach. 


Social Media Marketing | Tips and Trends

How To Make The Most Of Social Media Marketing

Social media helps grow your business because it's a super efficient way to bring potential customers in at the top of your marketing funnel, and it's also a great way to keep them engaged, and keep your brand top of mind.

You don’t need to maintain a social presence on every platform. Choose the ones that speak to and represent your brand the best. If you make beautiful handcrafted jewelry for example, Instagram is a great place to engage and interact with your followers and customers. If you’re a law firm, your brand will probably play best on Linkedin. Take the time to understand who you'll find on each platform and what kinds of topics play well.

Post early, post often, and keep posting. The algorithms of most social media platforms really favor accounts that are posting regularly, and your content is most likely to be seen in followers' feeds when you do so. 


Marketing: People-Based

Everything You Need to Know about People-Based Marketing

Americans see anywhere from 4,000 - 10,000 ads per day. It sounds like a lot when you add it up, but when you start to think of all the places you see ads, it makes sense. Our lives are saturated with people vying for our attention. While not all ads are created equal, some can be helpful. Whether you're a B2B tech leader, an executive, or a travel blogger, we are all consumers of products in our off time. We may not enjoy being bombarded by ads, but most of us appreciate getting connected with products and services we need.

Similar to a journalist receiving an irrelevant pitch, today's consumer snubs their nose at a poorly placed ad. They have come to expect that if they leave something in their cart, that's ok because that website will be sure to send them an email or place that item in your Facebook feed. Similarly, consumers have begun to embrace alternative forms of communication, like sponsored content, native ads, and creative social media campaigns. All of these point to marketing trends favoring personalization and better targeting.

So what's next in the evolution of marketing? It's personalization on steroids: People-Based Marketing.

What is People-Based Marketing?

While consumer-driven content isn't new, people-based marketing is a new wave in the industry, pushing marketers to use personalized data resulting from recent developments in big data and analytics. According to BounceX, PBM is a strategic approach to marketing in which marketers target individual people, rather than groups, with relevant messaging across different channels and touchpoints. An optimized PBM strategy leverages both consumer identification for accuracy and automation for scale.

Shifting the focus from cookies to people, marketers of the future realize they have all the data at their fingertips. The good ones just know what to do with it.


Voice Search | IoT | Marketing

Is Voice Set To Be The Next Big Thing In Marketing?

Voice-first technology is changing how consumers and businesses search for things they need. It's become more common to use the technology with mobile devices. Plus, with the advent of more virtual assistants like Alexa/Echo as well as Google and Apple's voice-enabled Internet of Things (IoT) devices, more marketers are realizing why they need to consider how they might use this technology in their marketing and advertising efforts.

Voice Assisted Searches On the Rise

Let's start with some statistics to illustrate how voice is changing consumer behavior. According to a recent Bright Local survey, 58% of consumers surveyed have used voice search to find local business information during the last 12 months. Consumers also want to be able to use voice search to do certain things. These include making reservations, getting prices on products and services, and confirming if a business has a particular item in stock.

According to statistics collected by Search Engine People, 20% of mobile searches on Google are done using voice. Other statistics find that half of U.S. smartphone users put voice assistants to work on a weekly basis. Also, 60.5 million people in the U.S. are already using digital assistants like Alexa to conduct searches and place orders. And, 87% of B2C marketers surveyed think virtual assistants and chat robots will play an integral role in consumer interaction by 2021.


SEO - WordPress Plug-ins

4 WordPress plug-ins for SEO

The whole purpose of a content and social media strategy is to bring attention to your website. You can’t do that if you aren’t applying a solid SEO strategy. Guy Sheetrit, SEO expert and CEO at Over the Top SEO, recommends these Wordpress plugins to make that task easier—and the outcome more successful:

All in One SEO Pack.
Makes it super simple to optimize your Wordpress site, even if you are a beginner to SEO. It provides support for Google Analytics, creates advanced canonical URLs to improve SEO value, and automatically generates metatags. It also sends notifications to search engines whenever you change your site.

Yoast SEO.
Yoast is similar to All in One SEO pack, making optimization a cinch. It automatically generates title and meta descriptions and provides internal linking suggestions. Plus, you can optimize your webpages with keywords and synonyms. Another huge benefit: The bulk editor allows you to make large-scale edits to your site.


SEO For Website | Website Marketing | Optimization Tips

How to Build a Strong SEO Foundation for a new Website

seo for website

Having a search engine optimized site could be the difference between getting the traffic you want or remaining invisible. That means new websites need to build a strong SEO foundation from day one.