Saturday, April 22, 2017

SEO | Website Marketing | Influencer Marketing

SEO Truths In 2017 And Beyond

A lot has changed in the world of SEO since its beginnings. What hasn’t changed, however, is that many of its most fundamental concepts remain the same. By sticking to these basic SEO truths, you’ll reap the rewards for years to come.
The basics matter.
On-site optimization, a process that’s still absolutely vital for getting found in search engines, has unfortunately taken a backseat to the shiny things of present-day marketing. Influencer marketing and new paid media technologies have borrowed (and, in some cases, stolen altogether) precious resources from in-house marketing teams due to the speed, scalability and impact of these programs.

Monday, April 17, 2017

SEO - Internet Marketing | Customer Acquisition

SEO Simplified: 3 Main Factors In Getting The Right Customers To Your Site

Online sales already account for more than 8 percent of total retail sales, and eMarketer predicts that North America “will see consistent double-digit growth through 2020.” By then, online sales are expected to exceed $4 trillion worldwide.
But the biggest question is: how will customers find your products on the ever-changing and extremely crowded world wide web? The name of the game is search engine optimization but it has to be done right and in compliance with Google’s webmaster guidelines. SEO is all about coming out at the top of search results relevant to what customers are looking for.
There are 200+ factors involved in Google's core algorithms, and majority of these factors fall into the following three areas: technical website structure, on-page SEO and off-page SEO. In order to rank well in a Google search, you need to not only pay attention to what these factors are, but maintain your site anytime Google releases an update or you make changes to your website. This isn’t an easy task, but if you build it into your day to day website maintenance routine, you can stay relevant while maximizing exposure and sales.

Tuesday, April 11, 2017

SEO | Small Business Marketing | Modern Imprint

Many Small Businesses Lack SEO Knowledge

Most small business owners have come across the term search engine optimization (SEO). Many of them know it is critical to their business online. But prod them a bit more and it becomes clear many don’t know what it really means.

According to a new survey by Memphis, Tennessee-based marketing agency HigherVisibility, 20 percent of small businesses still don’t have a website. What’s more, 54 percent of the surveyed respondents said they don’t have a budget for SEO.
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Facebook Live 360 Video | Social Media Marketing









Now Facebook Live 360 has rolled out to all Facebook users and can be broadcast from Facebook profiles, as well as from business pages.

Worried your viewers may miss something important as they explore your video? You can use the Facebook Guide tool to edit your Live 360 footage after your broadcast. Guide lets you call attention to specific points of interest in your 360 video so viewers are directed to key portions of your content that may be out of view as they pan around.

Like other live videos, you’ll get to see comments and reactions, and you can download your videos for later broadcasts. You can even boost your Live 360 video (for fees of up to $10,000 per day) to further increase engagement.

Wednesday, April 5, 2017

SEO | Keywords, Topics, Blogging | Internet Marketing

Keywords Or Topics: When It Comes To SEO, Which Is Best For Blogging?

If you've been in the SEO world for any amount of time, you've probably heard all of these statements at some point: SEO is dead. SEO is alive and well. All of your blog posts must come from keywords. You should stop wasting time with keywords.
SEO gurus have been saying things that contradict each other over and over again. So, who's right?
The answer is, as it usually goes in these types of arguments, no one. But also no one is completely wrong. If you ask any of the people who defend either side of the argument, they will most likely tell you that they have results to prove their claims. The problem is the tendency to confuse causation with correlation when it comes to search engine ranking. So what should you do if you want your blog to rank well in the search engines in 2017?

Tuesday, March 14, 2017

Modern Imprint | How to Fight False Business Reviews

KO'ing Fake Business Reviews By Competitors



When a business discovers false information online, it may be told that the false reviews cannot be removed from the internet, including search engine results.  In fact, a 2012 article from CBS MoneyWatch even stated “it’s almost impossible to get a negative review removed from the Web once it’s live – even if it’s clearly false.  An unscrupulous competitor or disgruntled employee can say horrible things anonymously, and there's little you can do about it.”

This is not true.

When a competitor publishes a false review about your business online, or a fake review touting their own company, this violates the United States’ Lanham Act.  The Lanham Act prohibits false advertising by competitors and provides that a business can recover significant damages, including treble (triple) damages, disgorgement of the competitors’ profits, costs of corrective advertising, and attorney’s fees if the publication of the false review is willful – which it overwhelmingly is.  15 U.S. Code § 1117(a).

In a recent Pennsylvania case, a marble and granite installation business sued a competitor after it allegedly discovered that several posts on various product review websites were originating from its competitor’s IP address.  The competitor attempted to argue: 1) these false reviews, as a matter of law, did not constitute false advertising, and 2) it was not responsible for its own employees’ online reviews.  But the Court disagreed and held the fake reviews constituted defamation and trademark infringement, violating the Lanham Act.  The Court subsequently denied the competitor’s motion to dismiss the case. NTP Marble, Inc. v. AAA Hellenic Marble, Inc., 2012 U.S. Dist. LEXIS 93856 (E.D. Pa. Feb. 24, 2012).

It is also worth noting that in September 2013, a New York attorney general fined 19 companies a combined $350,000 for posting false reviews.

Legal Solutions for False Review Removal


We have successfully worked with cyber investigators and used the court’s subpoena powers to identify anonymous competitors publishing false online reviews and to hold those competitors responsible for their actions under the Lanham Act.  Once we are able to identify the competitor that has posted false reviews, we can obtain an injunction from the court to submit to both the website hosting the false review and search engines, to facilitate removal of the reviews.

Saturday, February 25, 2017

Fake Reviews By Business Competitors | Lanham Act

False Advertising under the Lanham Act 

When a competitor publishes a false review about your business online, or a fake review touting their own company, this violates the United States’ Lanham Act. The Lanham Act prohibits false advertising by competitors and provides that a business can recover significant damages, including treble (triple) damages, disgorgement of the competitors’ profits, costs of corrective advertising, and attorney’s fees if the publication of the false review is willful – which it overwhelmingly is. 15 U.S. Code § 1117(a).

Credit: LinkedIn.com