Friday, April 6, 2018

Inbound Marketing | OutBound Marketing

Inbound Vs. Outbound Leads: Which Are Better?

These days, most marketers talk up the value of inbound marketing over outbound marketing. In case you aren’t familiar, outbound marketing tactics are more conventional marketing and advertising methods that require some form of targeted outreach, such as billboard ads or radio spots.

Inbound marketing tactics are more concerned with establishing a presence that naturally invites people to your organization, usually through the provision of valuable materials (like informative content).

Each strategic umbrella has advantages and disadvantages, of course, and both are designed to attract more leads for your business.

So which group of strategies will attract better leads for your organization?

SEO - International Search Engine Optimization

SEO for multi-language websites: How to speak your customers’ language

As with international search engine optimization (SEO), there are many scenarios, and the right solution depends very much on the specific situation. Do you target one country where users speak multiple languages? Do you target specific languages around the world? Do you want a specific language for a specific country? In many cases, the solution will be a combination of all of these.

Combining international and multilingual SEO can get complicated. Mistakes can cost time and money while slowing your progress towards your SEO objectives. But knowledge is power, and ensuring you understand the options is key to success.
Creating content in multiple languages

There are a few common scenarios when creating content in multiple languages. Determining which of these matches your situation is key to making the right decision when building your site and tackling your website SEO.

SEO - Find and Fix Structured Data

SEO for Rich Results: How to Find & Fix Structured Data Errors

Using structured data on your website is an essential part of SEO.

At its most basic, structured data helps engines understand your content better (a must as semantic web technologies continue to evolve).

Structured data is also your ticket to scoring rich results features in SERPs.

Structured data checks should be a regular part of your SEO routine. This article will teach you how.

1. Use a Structured Data Testing Tool to Find Errors

Structured data tools help ensure that search engines understand your marked-up content. They’re also a great way to double check your pages for valid markup and find errors that are easy to fix.

SEO - Engagement Metrics | Internet Marketing

7 User Engagement Metrics That Influence SEO

Would you like more traffic to your website?

Of course you do. I have yet to meet a business owner who doesn’t.

And yet, most small business owners aren’t doing any search engine optimization for their websites. Only 28% of them – about one out of every four – do any search engine optimization at all.

If you’re in this group of owners who aren’t doing any SEO, maybe it’s because you’re worried it will be too technical. Or you don’t trust the advice you’ve gotten before.

Or maybe you’re leery about changing your website just to please a search algorithm bot. 

Good SEO involves making some changes for the bots, but your site visitors should figure into this, too.

How people behave on your website – how they interact with it (or not) – effects how well your site does in the search results.

This makes a lot of sense in the broader view. After all, Google is obsessed with delivering the best results for each search. So is it any surprise that they’re watching how people behave on your site? That they’re ranking your site based on whether visitors seem to like what they see - or not?

Saturday, March 10, 2018

Artificial Intelligence - Marketing | Brand Strategy

AI in Marketing: How brands can leverage artificial intelligence to improve personalization, enhance ad targeting, and make marketing teams more agile

Artificial intelligence (AI), often used as an umbrella term to describe types of technology that can simulate human intelligence, is one of today's hottest topics across a number of business sectors. AI techniques teach computers to parse data in a contextual manner to provide requested information, supply analysis, or trigger an event based on their findings.

Marketers are already leveraging the power of AI to glean valuable insights about their customers, automate tasks, and improve workflows. Just over half (51%) of marketers currently use AI, and an additional 27% are expected to incorporate the technology by 2019, according to Salesforce. This represents the highest anticipated year-over-year (YoY) growth of any leading technology that marketers expect to adopt in the next year, beating out the Internet of Things and marketing automation. And, as the volume of consumer-generated data grows, AI computing techniques — like machine learning, deep learning, and natural language processing (NLP) — will become increasingly important to data-driven decision-making.

In a new report, Business Insider Intelligence examines the current and potential applications of AI within marketing. We dive into how AI enhances personalization, and identify the best practices for marketers looking to integrate the nascent tech into their strategies. We also look at how marketers cam implement AI to better target audiences, gain a competitive edge, and analyze data from social platforms. Finally, we evaluate how these applications will transform — and enhance — the way marketers analyze data, conduct burdensome tasks, and create content.

DIgital Marketing | Brand Awareness

6 Digital Marketing Trends That Will Explode Your Brand Awareness in 2018

Online marketing has changed a lot over the last few years. The paradigm has shifted, and what worked for you last year won't work for you this year. What got you to this point won't get you to where you want to be, and your job as an entrepreneur is to keep up with this change.

The leads you bring in and the customers you attract are the lifeblood of your business, and it's no longer enough to create a single marketing funnel and expect a return on your investment.

Today, your ability to create leads comes down to building trust and intimacy with those who need you the most, and to then convince them you're the most relevant choice. You need to become omnipresent and top of mind, and you can do this by paying close attention to these six digital marketing trends.

1. Relevancy wins the war.

It's no longer about collecting the most email addresses or leads. Those with the biggest lists used to dominate their niche, but this will not work in 2018 as people begin to crave greater intimacy and relevance.

In 2018, relevancy will win the war. If you want to increase your profit this year, it isn't about creating more leads, it's about building greater intimacy and relevance with the leads you have -- so you provide the right solution, to the right people, at the right time.

2. Attention is the new currency.

If you're not capturing (the right) attention in 2018, you lose your ability to compete without spending massive amounts of money on advertising and other online marketing.

Attention is getting more and more expensive as more businesses have easier access to it, meaning it's more important than ever to make the most of the attention you capture. People are so overwhelmed with messages that they're starved of significance. This is an opportunity for you, because as soon as you capture their attention, you capture their loyalty and wallet.

It's no longer about spreading your marketing further and further for the sake of it. You have to spread it to the right people at the right time, and make the most of their attention the moment you capture it.

Inbound Marketing - Marketing Strategy

Attract More Customers With Inbound Marketing

The Art of Attracting Customers With Inbound Marketing Tactics

Your goal should be to convert your website visitors into sales and brand ambassadors. Inbound Marketing can help you accomplish just that through a well executed inbound program that gets you found by your target market.

There are many different ways to promote your business online and attract valuable leads and subscribers, which can make the process intimidating to many just starting out on a marketing plan. Added to the mix is the fact that both social media and the state of search are in a state of flux due to the latest technologies and consumer behavior.

To make it simple think of this as relationship marketing and Seth Godin’s idea of permission marketing — defined on Wikipedia as “a non-traditional marketing technique that sells goods and services when advance consent is given.”

Inbound marketing in a nutshell encompasses publishing to blogs, social networking, video, ect. in order to create more online visibility. It has also often been referred to as “Pull Marketing” because you are pulling people into your sphere of influence by being findable and available for communication.

Traditional marketing or outbound marketing is where brands focus on finding customers. Think of this method as intrusion marketing and Godin’s term, interruption marketing. This is also referred to as “Push Marketing” where the advertising or promotion is done through search and on social media.

As marketing trends continue to change there are three in particular that Neil Patel points out will be a dominant factor this year. These include:
  • Guest blogging to attract organic inbound traffic to your own website.
  • Publishing quality articles that are at least 2,500 words, and more focus on live chat instead of static signup forms.
  • Readers are now looking for actionable details that explain to them how to exactly accomplish something. This is enhanced with graphics that provide the right steps for them as well as helpful videos that walk them through the process.